Penn Medicine's new sponsorship with Flyers, Wells Fargo Center goes beyond signageJanuary 13th, 2020
Penn Medicine has entered into a deal with Comcast Spectacor to be the official health system of the Philadelphia Flyers and the Wells Fargo Center. The agreement is Penn Medicine's first major sports sponsorship since 2014.
The multi-faceted deal makes Penn Medicine the team’s official medical services provider – including on-ice, orthopedic and general practice care – as well as the preferred provider for Comcast Spectacor front office personnel.
The organizations will also work together on a community health program featuring annual events focused on cancer research and treatment along with cardiovascular health. Penn Medicine will become the presenting partner of the annual Gritty 5K that benefits Flyers Charities. In addition, the partnership will include public service announcements featuring Flyers players and a social media series highlighting the importance of healthy lifestyles, physical fitness and proper eating habits.
As with most traditional sports sponsorship deals, signage is also a component of the partnership. Penn Medicine will have branding throughout the Wells Fargo Center, including on the ice during Flyers games.
The financial terms of the agreement, including the length of the partnership, are being kept confidential.
The Flyers and Wells Fargo Center, both owned by Comcast Corp. (NASDAQ: CMCSA) subsidiary Comcast Spectacor, previously had a marketing sponsorship jointly with Jefferson Health and Rothman Institute Orthopaedics.
“We are pleased that when Penn Medicine decided to pursue its first comprehensive sports partnership in over five years, it chose the Philadelphia Flyers,” said Valerie Camillo, president of business operations for the Philadelphia Flyers and Wells Fargo Center.
Kevin Mahoney, CEO of the University of Pennsylvania Health System, called the partnership "a tremendous opportunity" to advance Penn Medicine's health care mission through new initiatives.
Under the partnership, a team of Penn Medicine physicians led by Dr. Gary Dorshimer, section chief of general internal medicine at Pennsylvania Hospital, and Dr. Brian Sennett, the health system’s chief of sports medicine and vice chair of orthopedic surgery, will be on-site to care for Flyers players at each home game. Dorshimer has been a long-time team physician for the Flyers and will remain a medical provider, while the orthopedic care of the team will now be led by Sennett. The team will also have access to other Penn Medicine specialists in areas such as cancer and cardiology.
Penn Medicine is a $7.8 billion enterprise that consists of the University of Pennsylvania and the University of Pennsylvania Health System. The Penn Health System is the parent company for the Hospital of the University of Pennsylvania, Penn Presbyterian Medical Center and Pennsylvania Hospital, all in Philadelphia; Chester County Hospital in West Chester; Lancaster General Health; and Penn Medicine Princeton Health in New Jersey.